Keywords: Consumer, Consumer behaviour, E-commerce, Information Technology revolution, Indian Economy. This paper focuses on the understanding of demographic profiles of adopters and non-adopters of online shopping. Quantitative research collects information from existing and potential customers using sampling methods and sending out online surveys, online polls, questionnaires, etc., the results of which can be depicted in the form of numerical. It remains clear that very little has been done to date to understand the evolution of consumers’ motivations, likes and dislikes when purchasing groceries online, as they become more experienced with this mode of shopping. Access scientific knowledge from anywhere. Internet is the rapidest growing media during the past decade. Internet shopping has its own advantages and it reduces the effort of travelling to a physical store. Every business house is giving special emphasis on online purchase rather than traditional retail store based purchase. Information Systems, Volume VII, No. PDF | As it is indicated in the title, this chapter includes the research methodology of the dissertation. Due to the wide range of internet usage, the buying behavior patterns have been changed. This research design builds on research done into use of technology and media in the home in the various other spaces using a qualitative research method1. Join ResearchGate to find the people and research you need to help your work. features, listed in many search engines. The overall research strategies and framework are indicated in this research process from problem formulation to problem validation including all the parameters. Research Methodology 3.1 Introduction Previous chapter provide theories related to online shopping environment, factors influencing consumers ˇ trust in online shopping and actual purchase through online. The research methodology section of any academic research paper gives you the opportunity to convince your readers that your research is useful and will contribute to your field of study. Chapter 3 Research Methodology 3.1 Introduction This chapter details the research process the author employed in depth, highlighting the underpinning paradigm, methodology, methods, data analysis process, and trust-worthiness measures. However this number continues to rise at a consistent pace because of falling prices for broadband connections. Not only does online shopping offer really good deals, but also brings optimum convenience to the consumers. Research methodology 3.1 INTRODUCTION In this chapter the research methodology used in the study is described. Research Methodology The study is explorative as well as comparative in nature. Research Methodology: The nature of this research is descriptive and the goal of this research is to explore the consumer‟s satisfaction towards online shopping … E-shopping commonly known as Electronic Commerce refers to the buying and selling of information, products and services via computer networks. The chapters are written with that approach. Journal, 1(2), 36-44. The better an online business understands the perceptions of these shoppers, the higher the chance that they can attract and retain customers. Overall, 67.3 percent of variation in the US consumer’s IU apparel m-commerce is explained by the developed model, which suggests a high explanatory power. This study is a cross-sectional survey and primary data base. internet access both at work and at home. This project is an attempt to provide the advantages of online shopping to customers of a real shop. (2012), "Perception towards online shopping: an empirical study emergence of various factors pertaining to online shopping. The psychology of marketing as well as consumer online shopping behaviour seems a distinct correlation between advertising and consumer perception. Thereafter, subsequent technological innovations emerged in 1994: online banking, the opening of an online pizza shop by Pizza Hut, Netscape's SSL v2 encryption standard for secure data transfer, and inter-shop's first online shopping system. To help retailers compete, UPS has commissioned research with comScore on what elements of the online shopping customer experience drive brand preference, Companies should provide those functions and features on their mobile websites that enable consumers to easily find the products wanted and complete transactions efficiently. Through FAQs, the consumer's questions on shipment, payment, product, policies and other customer concerns can be addressed effectively. Evidently E-shopping in this industry cannot exist as separate entity on its own; it is dependent on its link to an actual business retailing process. 120 responses have been considered for the analysis. Shopping at the click of a mouse is gaining popularity Now-a-days. online shopping, the research question is: “What individual factors motivate a buyer to purchase online as well as restrain to purchase online”? Purpose ),Singapore, Pearson Education. Use of the scientific method in applied research assures objectivity in gathering facts and testing creative ideas for alternative business strategies. It is hoped that the book shall provide guidelines to all interested in research studies of one sort or the other. Consumers are now able to use the Internet for a variety of purposes such as research, communication, online banking, and even shopping. To identify the factors influencing consumer to buy online 4. Over the last decade maximum business organizations are running with technological change. The main aim of this research is to study the perception of the customers towards online shopping and also discriminate this perception gender vise. A structured questionnaire was administered in both electronic and paper form to collect data. Decisions can be made from home at ease looking at various choices and prices can be easily compared with the competitor's products to arrive at a decision. The research methodology used in this study was of deductive approach and an explanatory research design. Journal of Marketing and Consumer Research, 13, 14-21. According to (Liu and Wei, 2003) consumers’ perceived usefulness and perceived ease of using the Internet for shopping purposes have positive effects for consumer adoption of online shopping. PDF | Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. Research Methodology The study is explorative as well as comparative in nature. Online shopping is the process consumers go through when they decide to shop on the Internet. 1. Subject: Research Methodology Vetter: Prof. M.S. So online shopping has becoming a trend that is why it is necessary to make a study on online shopping usage and perception. understand the research methodology through self-learning may also find it easy. E-commerce is emerging as a great level given that organized retail is still not ubiquitous across the length and breadth of the country with large retail chains making up less than 10% of the market. Customers are accessing their net at their home and office/ college. Consumers are playing a significant function in online shopping. For this purpose the data from 400 respondents was collected in the form of questionnaires. The capability of purchasing without leaving your place is of great interest to many consumers. With a growing number of households turning towards the Internet and the world of e-commerce to shop, invest, make payments, and do online banking, new technological advancements will have to come about to make these transactions secure. product available to them. In the past decade, there has been a dramatic change in the way consumers have altered their way of shopping. The difference in the techniques of basic and applied Data is the information that you collect for the purposes of answering your research question.The data collection methods you use depend on the type of data you need.. Qualitative vs. quantitative data. Research outline To achieve the study objectives, the study is divided into six chapters. I used keywords such as, “online shopping and effects on economy” and “online shopping and its advantages”. differences in there online-shopping cultures as well. A successful web store is not just a good looking website with dynamic technical Meanwhile the sector remains dominated by store-based grocers such as the likes of Sainsbury’s, Tesco and Waitrose that have remained resilient in an ever changing and adapting industry and have enjoyed a levels of success that will require a lot to be reached or surpassed. price of the products have the most influencing factor on online purchase. Enhancing the trust in m-commerce among the US consumers with higher education level could help companies attract more potential users. For this purpose, with help of convenient sampling method 150 respondents were selected and data were collected through structured questionnaire. Although, currently the total e-Commerce spend in India accounts for less than 2% of the total retail spending, eCommerce has become a key driver to create new markets in erstwhile unreachable geographies. Academia.edu is a platform for academics to share research papers. innovation theory). The data sources and data collection methods were used. Mixed Methods Research integrates both Qualitative and Quantitative Research. The purpose of this paper is to empirically determine the key factors influencing the US consumers’ intentions to use apparel m-commerce. of Indian consumers", International Journal of Electronic Commerce, 1(8), 9-20. Evidently retailers see their presence on the internet as an opportunity to further meet the needs of their customers employing the motto of ‘If you can’t come to us, we’ll come to you’. A moderator is assigned to conduct and supervise the focus group who invites pre-selected and qualified participants who represent a specific area of interest to be a part of this focus group at a particular time. Research Methodology in all disciplines of various universities. The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. Online Shopping and E-Commerce Methodology. with MAXQDA, QDAMiner, ATLAS.ti, Qualrus, Nvivo 19. To create the best online shopping experiences, cultural values should be considered within (concentrated) marketing approaches. India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. consumers who prefer online shopping and consumers who, primary data has been collected through structured questionnaire .Data has been. Here structured questionnaire is used to make the study of consumer perception on online shopping. So online shopping has becoming a trend that is why it is necessary to make a study on online shopping usage and perception. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. E-commerce is helping people in smaller towns in India access quality products and services similar to what people in the larger cities have access to. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer Now a day, online shopping has become popular among people, they have become techno savvy and feel very comfortable in using internet. Methods for collecting data. present study empirically assessed the customer perception on online shopping behavior. Research Methodology and Design 4.1 Introduction All research is based on some underlying philosophical assumptions about what constitutes 'valid' research and which research method(s) is/are appropriate for the development of knowledge in a given study. and Langerak, F. (2001), Possible determinants of consumers’ adoption of electronic grocery shopping in the Netherlands. market price with various discounts and offers. sentiment analysis) Rather rarely used in combination 18. It intends to explore the consumer’s perception on online shopping. The Indian B2B e-Commerce market In an energetic business environment, companies identify the power and significance of internet to fascinate customers' attention. 833-837. shopping. Consumer perceptions of online shopping. Turan Lesson No. The study reveals that mostly the youngsters are attached to the online shopping and hence the elder people don't use online shopping much as compared to the younger ones. In order to conduct and evaluate any research, it is therefore important to know what these assumptions are. It provides a holistic approach combining and analysing the statistical data with deeper contextualised insights. The essence of research, whether basic or applied, lies in the scientific method, and much of this book deals with scientific methodology. (Robinson et al 2007). 2, pp.177-181. Rajesh, D. M., & Purushothaman, G. (2013). Findings The study highlights the fact that the youngsters between the age of 20-25 are mostly poised to use the online shopping. 1. feels that there are good websites available which can be trusted for purchases. View Online Shopping Research Papers on Academia.edu for free. Technological inventions all over the world have changed the perception of consumer behavior. (Telegraph 2009) Threats The book is, in fact, an outgrowth of my experience of teaching the subject to M.Phil. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. It is a form of electronic commerce. The study revealed that the respondents mostly prefer to buy once in every 3-6 months in online and mostly urban people prefer online shopping. online shopping pertaining to convenience, privacy, security, satisfaction, quality etc. Online stores are usually available for 24 hours a day and many consumers have, Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser. Approach toward online shopping and goal to purchase through web are not only affected by ease of use, usefulness, and enjoyment, but also by other factors like consumer individuality, situational factors, product pattern, previous online shopping experience, trustworthiness in online shopping. has been collected through a survey of 100 consumers of Kurukshetra by using, perceive online shopping with positive frame of mi. It has become clear that most of the existing retailers use the online service as an extension of the service that they provide in house. Online shopping is still considered to be a convenient way to purchase goods, but the convenience is not the key factor. A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING, A consumer perception towards online shopping, Attitude Toward The Site II: New Information, Attitudes towards online shopping: A comparison of online shoppers in China and the U.S, CONSUMER'S PERCEPTION TOWARDS ONLINE SHOPPING-THE CASE OF PUNJAB, Investigating the adoption of apparel m-commerce in the US market, Our Heritage A Study on Online Shopping Behavior in Kolkata, West Bengal, Trends in Consumer Behavior towards E-commerce and its Impact on Indian Economy, Consumers Preference towards Online Shopping -A Study with Reference to Mumbai City, CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING. The data were collected from 150 respondents residing in Trichy in Tamil Nadu. The major difference between traditional and online selling is the extent of interaction between the consumer and the seller. Consequently if a company whether new or established is able to show case its products and services through clear a outline and its online activities advertise the services offered and products offered through their online service then there … Customers agree with the statement that online shopping is more expensive than manual shopping, its take more time to deliver the products and they are facing problems while making online purchases. Largely customers are buying clothe, electronics items and accessories. The foremost objective of the study is to know about the consumer perception towards online shopping. Online shopping is the process of buying goods and services from merchants who sell on the Internet. Online shopping is emerged very soon from last few years. To date, sales of food and drinks over the internet have yet to make the same impact observed in other parts of the consumer goods industry, most notably books, clothing and electronic items such as computer equipment. Haq, Z. U. from a seller without an intermediary service over the Internet. Even those students who intend to attain high level of knowledge of the research methodology in social sciences will find this book very helpful in understanding the basic concepts before they read any book on research methodology. According to a study more than 627 million people used. To identify the factors influencing consumer to buy online 4. ResearchGate has not been able to resolve any citations for this publication. Before going into the strategies of data collection and analysis, a … The data have been collected by stratified random sampling method. 2: 33. The. Research methodology..... 12 3.1 Research philosophy ... important to know how much effect of these factors on consumers’ online shopping behavior. It is a form of electronic commerce. The Internet has developed into a “new” distribution channel (Hollensen, 2004) and the evolution of this channel, e-commerce, has been identified by Smith and Rupp (2003) to be the most significant contribution of the information revolution. (Kalakota and Whinston 1997) The global market for online grocery retailing remains at a relatively early stage of development in many parts of the world. So the present paper is an attempt to explore the factors influencing consumers to buy online. The investigated factors included nine independent variables – perceived usefulness (PU), perceived ease-of-use, subjective norm (SN), personal innovativeness traits, security and privacy concerns, compatibility, observability, trust and past non-store shopping experience (PE), and five control variables – age, gender, education level, income level and ethnicity. These studies suggest that student respondents may be adequate when research addresses methodological issues such as scale development. By Aaron Smith and Monica Anderson. Most prior empirical online shopping research studied consumer purchase behaviour and post-purchase behaviour from the perceived benefit/value perspective. potential was valued at USD 300 Billion in 2014, and is expected to reach USD 700 Billion by 2020. : 1 INTRODUCTION TO RESEARCH METHODOLOGY STRUCTURE 1.0 Objective 1.1 Introduction 1.2 Scope of Business Research 1.3 Business Research Defined 1.4 Basic Research and Applied Research 1.5 Managerial Value of Business Research 1.6 When is Business Research Needed? Many respondents prefer the e-tailor who provides a positive virtual atmosphere with more products in large varieties and the ease of finding a product with discounts. International Journal of Marketing and Technology, 4(12), 200. The psychology of marketing as well as consumer online shopping behaviour seems a distinct correlation between advertising and consumer perception. I chose these words because they related to my topic very well. Research Methodology: The nature of this research is descriptive and the goal of this research is to explore the consumer‟s satisfaction towards online shopping and to measure how these factors are extensive. Especially, online shopping is a rapidly growing e commerce area. Study showed that technical factor is important concern in online shopping. The emergence of the internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper way to make purchases. Respondents who self-identify as internet users and who provided an email address participate in the panel via monthly self-administered web surveys, … This allows them to provide another convenient element for the customer that might not be able to visit a store for the products that they require. The dependent factor is consumer’s intention to use (IU) apparel m-commerce. I chose the articles that I used for my bibliographies by looking through the online sources and seeing if the information pertained to my subject matter and research question. The first World Wide Web server and browser, created by Tim Berners-Lee in 1990, opened for commercial use in 1991. Customer be. The growth in technology offers good opportunities to the seller to reach the customer in faster, However, the effects of e- commerce on individual business are varied based on several conditions. The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults living in households. Kothari, C.R.,1985, Research Methodology- Methods and Techniques, New Delhi, Wiley Eastern Limited. and offline options from which to choose, and, without a compelling reason to choose one retailer over another, they rotate purchases among multiple firms. The applied statistical techniques were factor analysis and multiple regression analysis. … Verhoef, P.C. excitement, tangibility and high interactivity. The quantitative survey method was conducted by distributing the questionnaires to both the undergraduate and postgraduate students in one higher learning institution in Perlis, Malaysia. It being forecast that close to 60% of online shoppers would come from beyond the top eight large cities by end of this year.Increasing internet penetration has helped to expand the potential customer pool. It has laid some foundation and how research methodology is … Many of these online research methods are related to existing research methodologies but re-invent and re-imagine them in the light of new technologies and conditions associated with the internet. All content in this area was uploaded by Jaimin Kamleshbhai Patel on Jun 22, 2019, Research Guru: Online Journal of Multidisciplinary Subjects (Peer Reviewed), Assistant Professor, Faculty of Commerce GLS University. With a growing number of households turning towards the Internet and the world of e-commerce to shop, invest, make payments, and do online banking, new technological advancements will have to come about to make these transactions secure. Primary data was collected from 200 respondents using random sampling technique with the help of structured questionnaire. They have mixed reactions towards online shopping. The sample population size was 384 and the chosen to get the respondents was purposive random sampling method. Companies should particularly target the consumers with innovativeness traits and/or those having prior non-store shopping experience. Consumer Motivations for Online Shopping Mary Wolfinbarger, California State University Long Beach, mwolfin@csulb.edu Mary Gilly, University of California Irvine, mcgilly@uci.edu Abstract Consumers shop online for goal-oriented, instrumental reasons, and for experiential reasons. It is also found that the majority of the people who shop online buys books online as it is cheaper compared to the market price with various discounts and offers. As of 2008 online shopping had overtaken internet sales of other items (Daily Mail 2008) with ‘New research from IGD, the food industry’s trade body, forecasting that UK consumers will spend £7.2bn on food and grocery shopping online by 2014 – nearly double the figure for2009’. shopping. technical factor, trust factor, online customer service factor. Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration. The geographical area where the study was conducted, the study design and the population and sample are described. Online research methods (ORMs) are ways in which researchers can collect data via the internet. easier and in economic way. Consequently if a company whether new or established is able to show case its products and services through clear a outline and its online activities advertise the services offered and products offered through their online service then there should a positive impact resulting in more customers looking to carry out their grocery shopping online. The primary data were gathered by an online survey of US consumers via Amazon Mechanical Turk. Customers are satisfied with. International Interdisciplinary Research Perception towards online shopping: an empirical study of Indian consumers. This qualitative research is … This process revolves around a high level of not just understanding the customers but identifying the right strategy in relation to marketing and what suits the consumer. With most major supermarkets now competing online as well as offline, competition in the UK is intensifying to offer added value services to online customers, above and beyond the mere delivery of groceries (Robinson et al 2007). The ability to attract and retain customers is important to the success of online businesses. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. Academia.edu is a platform for academics to share research papers. Online shopping is a process whereby consumers directly buy goods, services etc. Approaches • • • • Surveys Experiments Interviews Web ethnography • Content analysis • Network analysis • Linguistic analyses (eg. Most alarming barrier for online shopping was customers have to give their credit card number and they can’t see products personally. International Journal of Clothing Science and Technology. Today, business internet marketing is the fastest growing segment of online commerce. To know the type of products purchased by consumers through online shopping. Interpretivism (interpretivist) Research Philosophy, Robinson, H., Riley, F.D., Rettie, R., and Rolls-Willson, G. (2007). 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