E-business (electronic business) is the conduct of business processes on the internet. Ad-supported model. Business to business, known as B2B model, is the largest e-commerce model that is based on revenue which involves trillions of dollars. Unlike marketplaces that primarily just facilitate transactions, retailers often try to provide a curated experience for their customers and help guide them through a unique discovery process. The number of websites also is growing, jumping from 255 million in December 2010 to 582 million a year later. The term e-business came into existence in the year 1996. But most known approaches are focused on e-commerce in general and do not reflect characteristics of e-tailing. The e-Business model, like any business model, describes how a company functions; how it provides a product or service, how it generates revenue, and how it will create and adapt to new markets and technologies. E-business is an abbreviation for electronic business. INTRODUCTION A business model is a method of doing business by which a company can generate revenue to sustain itself. In e-commerce a large variety of business models for selling goods online has emerged. So the buyer and the seller don’t meet personally. If Amazon had proved that the web could become an everything store, a company that changed the way media could be consumed was Google. December 2011 marked a whopping 2.26 billion Internet users worldwide, 44.8 percent of who were from Asia, according to a paper published by the George Mason University. In this both the buyers and sellers are business entities. Ecommerce business models of all types are thriving. In today’s world, we are exposed to various forms of e-Business. B2B describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Revenue models define how a company creates their revenues and hence they are an integral part of business models. Today an e-commerce business model is taken from granted and is among the most used digital business models. 2. An e-commerce business model is a strategic plan outlining and defining how an individual or company will conduct electronic trade or Internet commerce (e-commerce).The model provides an organized and structured guide to ensure the business makes a profit, generating enough revenue to be self-sustaining. This is mainly to do with the retail eCommerce trade that takes place online. It has four traditional components as shown in the figure, The e-Business Model. With the inception of the internet, B2C eCommerce has evolved to a great extent. The direct business model typically requires significant marketing spend and a means of driving traffic to the website. Organizations must define and execute a strategy to be successful in e-commerce. Cargando en ... E-COMMERCE BUSINESS MODELS GROUP- 5, M2 2. 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