Bad for you, but good for Facebook. Understanding Facebook Impressions. Facebook defines impressions as "the total number of times the ad referenced has been shown on the site." On the flip side, as more and more businesses try to tap into Facebook to promote their own brand, it’s becoming a challenge to actually get seen by your target audience in their newsfeeds. As a result, your impressions are usually higher than the number of likes (fans). If 100 total people have seen your ad, that means your ad’s reach is 100. It’s quick and simple to track these metrics in native insights. And, both platforms also use these numbers to work out other key metrics like ad frequency and ERR. Facebook Reach vs. Impressions. Let’s face it, Facebook is a powerful marketing medium, which continues to get stronger. 1.2K likes. The competition for content reduces the shelf life significantly. Organic impressions are down 33 percent because there is a constant overflow of content. What Facebook calls “impressions” Twitter used to refer to as “reach,” for example. Nancy Hughson, Professional Longarm Machine Quilter Reach and impressions are monitored by Facebook Insights and Instagram Insights. "Impressions" is the number of times a post is viewed, anywhere on Facebook. The key measure for both indicators is CTR which heavily depends on the Ad itself, targeting and other factors. Impressions vs Reach Impressions and Reach (People Reached) are related but slightly different. But in general, they describe two concepts: Reach refers to the total number of people who have seen your ad or content. Ad campaigns focused on earning likes or app downloads can expect to pay $1.07 per like and $5.47 per download, on average. There is no way to convert the data into real people since one post can be seen twice per person, whereas another may be seen five times per person. But, so does a … OCPM is Optimized Cost per Mille, which is identical to CPM – paying for impressions, remember – only it takes advantage of Facebook being, well, Facebook. If your ad doesn’t generate many clicks, you still pay. Quilted Impressions, Waterford, MI. It is not the same as people. While Facebook wants to serve relevant high-performing ads, if it’s making money from your ad, that ad will keep getting impressions. Impressions is the total number of times activity related to your Page is seen by people on Facebook, whether they see it organically, virally or via a paid advertisement. Facebook advertising costs, on average, $0.97 per click and $7.19 per 1000 impressions. Paid: This is the number of unique people who saw your paid content, such as a Facebook Ad. On Facebook, reach falls into three different categories: Organic: This represents the number of unique people who saw your content—for free—in the News Feed. 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